Best Time to Post on Facebook in UTC
Facebook remains the world's largest social platform. 2026 data shows peak engagement in the evenings when people are relaxed and actively scrolling after work.
Weekly Engagement Heatmap
Darker cells indicate higher engagement potential for Facebook.
| 6 AM | 9 AM | 12 PM | 3 PM | 6 PM | 9 PM | |
|---|---|---|---|---|---|---|
| Mon | 56% | |||||
| Tue | 81% | 92% | 69% | 57% | ||
| Wed | 81% | 92% | 69% | 57% | ||
| Thu | 81% | 92% | 69% | 57% | ||
| Fri | 81% | 92% | 69% | 57% | ||
| Sat★ | 69% | 100% | 98% | 86% | 57% | |
| Sun★ | 60% | 90% | 85% | 75% | 50% |
Low
Medium
High
★Weekend
Best Times to Post by Day (UTC)
Monday
- Low
- Peak: 7:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Tuesday
- Best
- Peak: 7:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Wednesday
- Best
- Peak: 7:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Thursday
- Best
- Peak: 7:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Friday
- Best
- Peak: 8:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Saturday
- Best
- Peak: 8:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Sunday
- Peak: 8:00 PM
5:00 PM, 7:00 PM, 9:00 PM
Key Takeaways
Best Days
- Tuesday, Wednesday, Thursday, Friday, Saturday
Best Time
- Evenings 5-10 PM daily, with weekend evenings being strongest
Engagement Boost
- 23% when posted at optimal times
Facebook Posting Tips
- Evening hours (5-10 PM) catch people when they're relaxed and scrolling
- Friday and Saturday evenings (7-9 PM) catch people winding down for the weekend
- Sunday evenings are strong as people relax before the week starts
- Dinner time (6-7 PM) and after-dinner (8-10 PM) are reliable engagement windows
- Reels and video content see 59% more engagement than other formats
"Focus on evenings! People are busy during lunch and mornings, but 5-10 PM is when they're actually engaging with content."
Frequently Asked Questions
What is the best time to post on Facebook in UTC?
Based on research from Sprout Social and Hootsuite, the best times to post on Facebook in UTC are Tuesday, Wednesday, Thursday, Friday, Saturday during Evenings 5-10 PM daily, with weekend evenings being strongest. Peak engagement typically occurs in the 7:00 PM timeframe.
What are the worst times to post on Facebook?
The worst times to post on Facebook are generally on Monday. Avoid posting between midnight and early morning (12 AM - 5 AM) when engagement is typically lowest.
How much does posting at the right time affect engagement on Facebook?
Posting at optimal times can increase engagement by 23% when posted at optimal times. However, content quality and consistency remain the most important factors for long-term success.
Should I post at the same time every day on Facebook?
Consistency is key, but optimal times vary by day. Use the day-by-day breakdown above to schedule posts at each day's peak times.